Loss hurts twice as much. Plan for it.
4 min read • 2 Feb 2026
A ₹500 dip feels bigger than a ₹500 gain. Knowing that is half the protection.
Loss aversion means red days shout twice as loud as green days cheer. The investors who last aren't the ones who feel nothing — they're the ones who decided, in advance, what a red day means: nothing, unless the plan changed. Your plan didn't change at lunch. Neither should your portfolio.
Key takeaway
Expect the dip before it comes,and it arrives already smaller.