Why losses hurt more than gains feel good
5 min read • 2 Jul 2024
A loss stings about twice as much as an equal gain delights — and that asymmetry quietly drives bad timing.
Loss aversion is one of the most reliable findings in behavioural finance. Knowing it exists is the first defence: it's why people sell in panic and hold losers too long.
Key takeaway
Losses shout, gains whisper.Knowing that is half the defence.